Grocery coffee hit its all-time record price five months AFTER Washington lifted the coffee tariff — and is still near that record while raw coffee crashes into the biggest surplus in years
OBSERVATION: The US ran a 15-month accidental experiment in taxing a crop it cannot meaningfully grow (Hawaii/Puerto Rico produce ~1% of consumption; Brazil supplies ~37% of world production and ~45% of US consumption), and the results do not fit the story either side tells. Timeline (evidence): Apr 2025 — 10% global 'reciprocal' tariff includes coffee. Aug 6 2025 — additional 40% Brazil-specific tariff (headline ~50% on Brazilian coffee). Retail ground coffee (BLS APU0000717311) jumps $8.414 (Jul 2025) -> $9.139 (Sept 2025), the fastest year-over-year rise (~21%) in roughly three decades. Nov 14 2025 — coffee added to the reciprocal-tariff exemption annex for all producers; Nov 20 2025 — executive order exempts Brazilian coffee/ag retroactive to Nov 13; National Coffee Association president Bill Murray: 'every cup will cost less.' What actually happened: retail kept climbing for five more months to the all-time nominal record $9.723/lb in APRIL 2026, and duties on everything landed before Nov 13 were never refunded ('no price adjustments on spot coffee,' per green-coffee importer Royal New York). Feb 20 2026 — Supreme Court (Learning Resources v. Trump) rules IEEPA never authorized tariffs at all, making the Aug–Nov collections legally baseless, with refund mechanics still unresolved. Jul 2026 — the replacement tariff stack re-hits Brazilian instant coffee at 25% (exports to the US fell ~30% YoY) until a Jul 16 2026 carve-out won by Cecafe and the NCA. Sept 2026 — arabica futures at a three-month low; USDA forecasts a record Brazil 2026/27 crop of 71.9M bags (+14%, arabica +25%); StoneX forecasts the global market swinging to a 10M-bag surplus (vs 1.8M in 2025). Yet Aug 2026 retail is $9.299/lb — only 4.4% off the record, still 10.5% above pre-tariff July 2025 and ~32% above Jan 2025.
Inference
tariff costs passed through to consumers in weeks, but the removal of tariffs plus a collapsing raw-commodity price has taken most of a year to claw back a few percent — an asymmetric pass-through ('rockets and feathers') pattern in which the policy whiplash itself (paid-and-unrefunded duties, hedged high-cost inventory, re-tariffing risk) became a durable pricing floor that outlived the voided policy.
Who is affected
consumers (two-thirds of US adults drink coffee daily) paying record prices into a raw-material glut; roasters and cafes carrying peak-priced hedged inventory while facing 'prices should be falling' pressure; green importers holding never-refunded Aug–Nov duties plus unresolved IEEPA refund claims (importers of record, not consumers, would receive any refunds); Brazilian exporters whipsawed through four regime changes in a year.
Existing behavior
roasters forward-contract green coffee 6–12 months out and price retail off blended inventory cost; grocery prices historically rise fast on raw-cost spikes and fall slowly on declines, and nothing in the current data yet distinguishes 'normal lag' from 'permanent ratchet.'
Why now
the two curves are crossing in real time — record retail within 5% of the all-time high meets a record harvest and the largest forecast surplus in years, so the next two-three quarters of BLS prints will reveal whether tariff-era pricing sticks.
Contradictory evidence (included, marked non-supporting)
retail HAS fallen four straight months from the April record; July's +10.7% YoY is decelerating sharply from the +21% peak; green coffee is a minority of the retail price (roasting, packaging, freight, retail margin dominate), so slow pass-through is at least partly legitimate cost accounting rather than margin capture; Brazil weather remains a genuine supply risk.
Biggest unknown
whether fall/winter 2026 retail prints actually follow the surplus down (no post-surplus pass-through data exists yet), and who ultimately captures the never-refunded duties and any court-ordered IEEPA refunds.
Evidence on file.
BLS average price series APU0000717311 (ground roast coffee, US city average) via FRED — full monthly series, directly fetched ↗
Primary BLS data, fetched directly: Jul 2025 $8.414 -> Aug 2025 $8.872 (Brazil tariff month) -> Sept 2025 $9.139 -> Nov 2025 (exemption month) $9.258 -> record $9.723 in APRIL 2026, five months after the exemption -> Aug 2026 $9.299. Aug 2026 is -4.4% from the record but +10.5% vs pre-tariff Jul 2025 and +32% vs Jan 2025 ($7.019). Retail peaked AFTER the tariff was lifted.
Supply Chain Dive: US exempts coffee, other agricultural products from Brazil tariffs (Nov 21 2025) ↗
Executive order signed Nov 20-21 2025 exempted coffee, beef, spices, tropical fruits (238 tariff classifications) from the Brazil tariffs, retroactive to Nov 13 2025; the Brazil-specific 40% levy had applied since Aug 6 2025 on top of global reciprocal tariffs; Brazil produces ~37% of global coffee; exemption followed Trump-Lula Oct 6 call.
Sprudge: 'Okay Now All Coffee Is Exempt From Tariffs (Including Brazil)' (Nov 21 2025) ↗
Trade-press timeline: coffee first exempted from the 10% reciprocal tariff, then the 40% Brazil tariff removed Nov 20 2025 retroactive to Nov 13. NCA president Bill Murray: 'Two-thirds of American adults drink coffee each day, and every cup will cost less thanks to President Trump's decision.' Analyst noted thousands of bags of Brazilian coffee sitting in bonded warehouses would start moving to US roasters. The 'every cup will cost less' promise is the claim the subsequent BLS record contradicts.
Royal New York (green coffee importer): Coffee Tariff Update (Nov 17 2025, updated Nov 21) ↗
Importer field view: all producing countries exempt as of Nov 14 2025 annex, Brazil exempted Nov 20 retroactive to Nov 13; 'All coffee that arrived before November 13th has a non-refundable tariff applied. There will be no price adjustments on spot coffee as these prices reflect tariffs that were already paid.' Brazil supplies ~45% of US coffee consumption; importer advised roasters the tariff-era costs remain embedded in spot prices.
Holland & Knight: Supreme Court Strikes Down IEEPA Tariffs (Feb 2026) ↗
Learning Resources, Inc. v. Trump / Trump v. V.O.S. Selections, decided Feb 20 2026: IEEPA does not authorize tariffs (taxing power is Congress's). The Aug-Nov 2025 coffee duties were therefore collected without legal authority. Refund mechanics unresolved — importers must preserve entries and file protests under 19 U.S.C. 1514; administration announced replacement authorities (Sections 122, 301, 232, 338, 201), which is how Brazilian goods got re-tariffed in 2026.
Perfect Daily Grind coffee news recap, Sept 25 2026: arabica at three-month low, record Brazil crop, surplus forecast ↗
Arabica futures fell to a three-month low the week of Sept 25 2026 on record Brazilian supply: USDA forecasts Brazil 2026/27 at a record 71.9M 60kg bags (+14% YoY; arabica 47.5M, +25%); Conab 67.6M (+19%); StoneX Specialty Coffee projects the global market swinging to a 10-million-bag surplus in 2026 vs 1.8M bags in 2025. The raw-material side of the price is collapsing while retail sits near its record.
CoffeeTalk: Brazil's instant coffee granted exemption from new 25% US tariff (Jul 16 2026) ↗
Round two of whiplash: after SCOTUS voided the IEEPA tariffs, a replacement 25% tariff on Brazilian imports re-captured instant/soluble coffee (green beans and flavored instant were already exempt); Brazilian instant-coffee exports to the US fell ~30% YoY before Cecafe and the US National Coffee Association secured a Jul 16 2026 exemption protecting an estimated $2-2.5B/yr in exports.
Economy Insights / BLS: retail coffee has now declined four straight months and YoY growth is decelerating (Aug 2026 analysis) ↗
CONTRADICTORY: the market may simply be working with a normal lag, not ratcheting — retail fell Apr->Aug 2026 four consecutive months (9.723 -> 9.299, -4.4%); July YoY +10.7% is decelerating fast from the +21% peak of Aug 2025; green coffee is a minority of the retail price (roasting, processing, packaging, transport, distribution and retail costs dominate), and roasters legitimately carry 6-12 months of high-cost hedged inventory bought when arabica was up 40%+ in 2025; Brazil weather (heavy rain/disease) remains a real supply risk justifying conservative pricing.
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